Orange County, CA  ·  Creative Director & Brand Strategist

Dedication to
Craft.
Built to Lead.

I'm Doug Fisher, a creative director based in Orange County. I build brands and lead the teams behind them — twenty years in, I'm still hands-on with the design work myself when a project calls for it.

Art Direction · Brand Identity · Creative Operations

See the Work Get in touch
20+
Years in the field
1,500%
Engagement lift, paid campaign
25%
Growth contribution
Craft
Systems
Leadership
01

Craft

Hands-on production across design, photography, videography, and brand identity — the craft that's stayed constant for 20 years.

Explore the Work
02

Systems

Process and infrastructure that make creative teams faster — without sacrificing quality.

See It in Action
03

Leadership

Direction and mentorship for the people doing the work — plus the budget and stakeholder calls that come with it.

My Background

trusted by These Companies:

About

20+ Years.
Every Industry.
One Standard.

I'm Doug Fisher — a creative director and art director based in Orange County, CA. I build brands, lead creative teams, and produce work that moves the numbers that matter, across national consumer brands, higher education, and independent consulting.

The work has ranged from design to photography to video to brand strategy, but it comes down to the same few things every time: I stand up creative operations from scratch, build brand systems that actually hold together across departments, and stay hands-on with the craft instead of just directing it from a distance.

20+ years across consumer brands, higher education, government, and independent consulting
Full Adobe Creative Cloud · Video production · HTML/CSS · AI-assisted creative workflows
Portrait of Douglas Fisher

Experience

Two decades leading creative
work that performs.

Douglas Fisher Creative
  • Run an independent creative consultancy with a sustained roster of long-term clients, delivering brand identity, campaign strategy, and execution across digital, print, broadcast, and event channels
  • Provided creative direction and catalog design for Oakley, building the visual systems for their men's and women's apparel lines
  • Directed branded print collateral for Lutron Lighting Systems, including the Caseta in-home lighting system and LED education lighting lines
  • Rebranded a regional retail client from the ground up — new identity, new campaign — resulting in 300% growth in foot traffic
  • Launched an integrated digital campaign for a multi-brand powersports dealer that doubled customer interactions and drove a 150% lift in conversions
  • Lead projects end-to-end: strategy, creative direction, vendor selection, and final delivery — managing freelance specialists as needed
Southern Utah University — Online
  • Own all creative strategy and visual brand execution for SUU's online and graduate division — setting creative direction across Google Ads, social, email, print, and video
  • Direct and mentor a rotating team of designers and interns; author and enforce brand standards used across departments and external agency partnerships
  • Built a custom project management system from scratch — standardizing asset tracking, streamlining handoffs, and eliminating recurring cross-department bottlenecks
  • Built the division's video production operation from scratch; grew YouTube viewership 1,400% and subscriber count 200%
  • Developed Google Ads creative that drove a 1,500% increase in interactions and 700% lift in conversions
  • Wrote and designed an integrated enrollment campaign that contributed to a 25% increase in new students
Alpine School District
  • Owned all video and photography production for one of Utah's largest public school districts — managing the full pipeline from scripting and production through post and distribution
  • Conceived and produced the district's first live-streamed graduation ceremony; the format was adopted district-wide for all subsequent graduations
  • Built the district's first internal video curriculum for the maturation education program, creating a reusable production framework that outlasted the role
  • When COVID-19 forced schools to close, developed and deployed teacher and student video resources within days — keeping instruction running under conditions the district had no playbook for
  • Grew the district's YouTube channel 400% by establishing a consistent publishing schedule and cross-promoting across district communication channels

Design & Brand

A sample of design
and branding work.

Demo Reel

See the work
in motion.

Systems

Process built to scale.

01

Custom Project Management Solution

Problem

A small, regional university marketing team was struggling with organizing organizing projects, measuring results and keeping up with requests

Solution

The department did not have the budget to invest in a dedicated tool to solve the problem, so I was required to devise a solution with their existing toolset. Leveraging their existing license to Airtable, I analyzed their needs, identified gaps I their processes, and devised a custom solution that was built to their specific needs, including project requests, project management, proofing, and tracking to measure impact.

On-time delivery of projects increased significantly.
02

Integrated Business Management Solution

Problem

A manufacturing client was struggling to keep up with client demand due to antiquated tools.

Solution

Client had sales and operations personnel throughout the world. Onboarded them to SaleForce creating integrations of their existing marketing, financial, and operations systems. Created custom communicatons and automations to run their operations from one tool.

All channels worked together automating repetative tasks and streamlining communications and operations.
03

Video Production/Distribution Pipeline

Problem

A local school district was struggling to produce and distribute video content across digital channels

Solution

While their YouTube channel existed, it was not receiving many views. I devised a consistent production schedule, planned scripted and produced video content, set a consistent posting schedule, as well as set up promotion across website, social media, newsletters and other channels. I was also able to leverage this to create the system to live stream graduations across the district.

Channel subscribers increased by 0ver 400%, video views by 2500%+.

Open to opportunities

Let's Work Together.

Hiring manager, recruiter, client or just want to connect about an opportunity? I'd love to hear from you — I'll get back to you within one business day.

doug@douglasfisher.net714.477.9744